374 – Marketing by Educating - Welcome to The Home Based Travel Agent Show

Podcast Number 374 SHOW NOTES  In Show 369 we talked about using the concept of a sales funnel to visualize your marketing plan. In this Show we will discuss how to get potential clients into your sales funnel. Most people are familiar with attention marketing where you attempt to get the attention of potential clients through newspaper ads, flyers, your website and social media. I believe that most people are tired of attention marketing techniques and these techniques do little to help potential clients to get to know you, like you, trust you, and eventually purchase a product from you and refer you to their friends. Education marketing achieves all these things: helping people to get to know you, like you, trust you, purchase from you and refer you. Listen to the Show and learn a little about how to market by educating and why it is one of the most effective marketing systems you can employ. SUPPORT THE HOME BASED TRAVEL AGENT SHOW MAGNUM TRAVEL WORLDWIDE – A family owned and managed host agency for you whether you are just starting out or you are an experienced travel consultant. Create beautiful quotes and itineraries for your clients. Go to Travefy.com/agent use the promo code HBTAS10 to get 10% off and 10 days free. LINKS TO ITEMS DISCUSSED IN THE SHOW  Show 369 – Using a Sales Funnel to Visualize Your Travel Agency’s Sales and Marketing Plan CONNECT WITH US The Home Based Travel Agent Show Facebook Page Sharp Tongued Consulting Facebook Page Sharped Tongued Consulting – Lorene’s Travel Agent Website Barry’s Facebook Page Lorene’s Facebook Page Email Barry at barry@hometravelagent.net Email Lorene at sharptongued@mac.com Subscribe to the Home Based Travel Agent Show The Home Based Travel Agent Show is available on your television through Roku in the Blubrry Channel. You can also find us on Blubrry at Blubrry.com.The Home Based Travel Agent Show is a proud affiliate of the National Association of Career Travel Agents – NACTA.Thank you for listening to the Home Based Travel Agent Podcast. The Home Based Travel Agent Show, Lorene, or Barry,